The Principles and Fundamentals of Fundraising

This masterclass is aimed at individuals who wish to develop expertise and strengthen their knowledge in the field of philanthropy and social investment on the African continent. It is designed for those who aspire to be change-makers in this field as well as for experienced professionals studying part-time for professional development.


Masterclasses give delegates an opportunity to attend a short class which focuses on only one area of interest. This ‘laser’ approach to learning suits busy professionals who are not able to attend longer courses.

This masterclass comprises of the following eight topics.

1. Principals and fundamentals of fundraising

2. The elements of a marketing & communications plan 

3. Relationship building with donors and volunteers

4. Proposal writing for business development

5. Solicitation strategies and fundraising

6. Executive management policies and procedures

7. Key ethical and accountability principles 

8. The role of leadership in fundraising

Course details


2 days

Start Date:

3 October 2022

Delivery Method:

Fully online

Course Fee:

3 750.00 ZAR

Application Support:

Programe Enquiries

Application Notice:

You will be redirected to the Wits Enterprise online applications page. Please follow the instructions that listed on that page.