Emmanuel Silva Quaye

Emmanuel Silva Quaye is a lecturer at tWits Business School where he teaches marketing, research methodology and primary research quantitative methods. He has published many journal articles, and his research interests are cross-cultural consumer behaviour, emerging markets, international marketing, digital marketing and non-profit marketing. He holds a Ph.D. in Marketing from Wits Business School, an MPhil in Human Development and an MSc in Marketing and Brand Management from the Norwegian School of Economics, as well as a Bachelor’s degree in Psychology and Philosophy from the University of Ghana.